The folk behind Aurasma, which aims to bring virtual and physical worlds together, demonstrated their software at DLD12 this afternoon. The app functions from smartphones and is capable of “tagging” videos, graphics, interactivity and sound onto videos and photos. Matt Mills used it to bring a 20-dollar bill to life: the numbers disappeared, the national anthem played over the speakers, and fireworks went off behind the illustration of the white house. In another segment, Jessica Rabbit, from the 1988 film “Who Framed Roger Rabbit” made a guest appearance on stage.
While augmented reality is very much in its infancy, Mr Mills sees it as the future of interaction. Newspapers will resemble The Daily Prophet from the Harry Potter movies. Nothing will be forced to stay static. Mr Mills invited DLD attendees to ask for free pro access to the app. “All we ask in return is that you be creative.”