Twitter Aims For Both: More Revenue and More Users

In front of a packed DLD conference room, Twitter creator Jack Dorsey took questions from journalists Holger Schmidt of FOCUS magazine and David Kirkpatrick of Wired on the direction of the fast-paced social platform.

“In 2012, what is most important to Twitter: more users or more revenue? And you can’t say both”, warned Schmidt.

“Both”, replied Dorsey, to trigger laughter in the audience.

Revenue, he explained, is important to Twitter because it allows the company to grow, to further develop and become better. This, in turn, works to attract more users. 

Twitter recently acquired Summify, a canadian company that works to curate content online and cut through the over supply of links and information in each user’s stream. When asked about what priority distribution has over destination of the content -meaning, users remain in Twitter.com -, Dorsey said that the line is blurry, since tweets are now ubiquitous and can be found outside Twitter.com.

The biggest value of Twitter is that the user can discover what is happening around the world, in real-time, and can be used with even the most affordable technologies.