Spirits may have been tired after the rocking DLD party last night but today’s early ‘Start-up Morning Call’ woke the audience up like a strong cup of coffee.
Sam Glassenberg, founder of social games makers funtactix, was first to took the stage. He spoke about this career-long quest to make video games as authentic as movies. After working for Lucasarts and Microsoft’s Direct X, he joined funtactix.
The strategy of funtactix is to make the fan fantasy come true, like playing spies with your Facebook friends in a Mission impossible social games.
With social games, Glassenger said, the authenticity of movies finally meets the engaging power of video games. They are engaging huge audiences, including people that had never played.
His latest success, the ‘Hunger Games,’ playable on Facebook for free, was used to promote to movie. In 3 days, users had spent more time playing the social game than watching the movie. Funtactix are the only ones in the market which uses film assets in social games.
The start-up also work with film creatives, giving them the tools to make FB a story-telling tool to expand the universe of the film beyond the silver screen and into the mind of the players.
Next on stage was Shahar Waiser, co-founder & CEO of GetTaxi.
Waiser had a vision: making taxi ride the preferable choice to get around the city for anyone anywhere.
A demo of the Displair screen-less visualization device.
Thanks to their game-changing app, GetTaxi achieves arrival of 3 minutes in Israel, 5 in London. They hope to reach the same 5 minutes in 6 months in Moscow.
Since the app works by just by pressing one button, you can use it everywhere, no need to translate. The app also provide drivers’ info and user reviews.
Best of all, GetTaxi transform taxi taking in a cashless experience, as you can register with your credit card or business account and be billed automatically.
Last but certainly not least, the demo of the Displair screen-less air-screen blew the audience away. Still a prototype, the air screen uses micro-particule vapour to project any type of multimedia content.
Displair’s latest version fully interactive, multi-touch, silent and can also diffuse fragances for a more immersive user experience. They plan to make several size screens, from Iphone size to larger ones for outside. Displair already has a deal with Russian cellphone company Megafon to use the air screen for advertising display.